Contributors
Preface
1. Introducing Facebook Platform
1.1 What Exactly Is Facebook Platform? 2
1.2 Skills to Pay the Bills 5
1.3 Facebook Platform Off-Facebook 7
1.4 Facebook Platform Versus Google OpenSocial 7
1.5 Saddle Up! 9
2. Ideation and Strategy
2.1 Which Types of Apps Are the Most Popular? 12
2.2 Which Apps Are Most Popular? 13
2.3 Test-Driving Ideas with Facebook Polls 16
2.4 The Winning Formula for Facebook 19
2.5 Where’s the Money? 21
2.6 Google AdSense and Facebook 23
2.7 Funding Facebook Development 24
2.8 Facebook Platform Integration Points 25
2.9 Application Directory 26
2.10 Navigating the Applications Menu 31
2.11 Facebook Canvas Pages 33
2.12 Think Outside the Profile Box 34
2.13 Info Sections 36
2.14 News Feed and Mini-Feed 37
2.15 Noteworthy Notifications 43
2.16 Understanding Allocations 43
2.17 Attachments and the Publisher 45
2.18 Requests 47
2.19 Tabs 47
2.20 Guiding Principles of App Strategy 48
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